http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/02/27/mcdonalds-repositioning.aspxIs McDonalds really repositioning itself successfully? The textbook says no. The figures say yes. Designer chairs, better coffee than Starbucks, ethical focus, environmental packagin, sales up.... According to the todays FT McDonalds are succeeding inenCommunityServer 2007 SP2 (Debug Build: 20611.960)