http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/09/18/northern-rock-has-eroded-its-equity.aspxIt&#39;s A Wonderful Life is one of the greatest movies ever made. In a pivotal scene, the hero George Bailey, faces a run on his family bank from worried investors convinced they are about to lose their savings. By making an impassioned speech aboutenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/09/18/northern-rock-has-eroded-its-equity.aspx#17118Tue, 18 Sep 2007 09:22:53 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:17118James Cookeerr, that should be 'schmequity' not 'squmequity'! sp?<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=17118" width="1" height="1">http://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/09/18/northern-rock-has-eroded-its-equity.aspx#17117Tue, 18 Sep 2007 08:43:48 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:17117James CookeBrand equity squmequity! Show me a bank that can survive with a similar tidal onslaught of primetime negative publicity, and I'll show you a bank that has impeccable public relations connections. Yes, I'll agree that perhaps some positive 'brand equity' would have rubbed off on the TV, radio and newspaper reporters and editors to limit the damaging headlines, but really Northern Rock were screwed from the onset with their unintelligent and fear-inducing media communications. In my opinion the only thing that could have prevented their downfall post media-panic was stellar public relations to kill the story. <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=17117" width="1" height="1">