Brand Lost in Private Equity Hastehttp://community.brandrepublic.com/blogs/ritson_on_brand/archive/2007/03/14/brand-lost-in-private-equity-haste.aspxThe trade unions hate them. Investors love them. The German Government refers to them as "heuschrecken" or locusts. T he Economist describes them as a “superior model of capitalism”. They own big brands like Iceland, Kwik Fit andenCommunityServer 2007 SP2 (Debug Build: 20611.960)