Rumours abound that Tesco are undergoing a major brand review. What? Why? Who? When? Eh? All the questions and none of the answers... Its always been one of the hardest moments in my MBA course on Brand Management. We bow down and worship at the altar...
With The Gap in brand freefall it is ironic that the reasons for its current problems are related to the original reasons for its success in the 70's. First comes the Christmas shopping. Then the January sales. And now we get excuses from all the...
Can Tommy bring its brand back to life? It has been quite a decade for Tommy Hilfiger. During the 90s, it seemed his brand could do no wrong. The business experienced meteoric growth and, by 2000, was generating $2bn in worldwide sales. But then came...
Mark Ritson
Blogging for:
Member since: 03 Jun 2008
Last login: 13 Feb 2009
Total Posts: 54
