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Ultimate exclusivity means customers no even knowing that you exist. Amex gets it wrong. British Airways gets it right. Can you name the iconic luxury brand that began life as an urban legend and only later became a reality? The answer is the American...

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Ritson on Brand
Mark Ritson
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Mark Ritson

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Member since: 03 Jun 2008

Last login: 13 Feb 2009

Total Posts: 54

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