There are always those strategic roles and consulting jobs that appear to be beyond the skills of even the greatest marketing mind. Cue music from Mission Impossible. Teletext joins the list.... There have always been impossible jobs in marketing. The...
With The Gap in brand freefall it is ironic that the reasons for its current problems are related to the original reasons for its success in the 70's. First comes the Christmas shopping. Then the January sales. And now we get excuses from all the...
Ultimate exclusivity means customers no even knowing that you exist. Amex gets it wrong. British Airways gets it right. Can you name the iconic luxury brand that began life as an urban legend and only later became a reality? The answer is the American...
Can Tommy bring its brand back to life? It has been quite a decade for Tommy Hilfiger. During the 90s, it seemed his brand could do no wrong. The business experienced meteoric growth and, by 2000, was generating $2bn in worldwide sales. But then came...
Mark Ritson
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Member since: 03 Jun 2008
Last login: 13 Feb 2009
Total Posts: 54
