Next month global agency group WPP will launch an alternative brand valuation league table that will directly challenge Interbrand's calculations. The system has been masterminded by chief research officer Andy Farr and his marketing quant jocks at...
Twenty years ago a widening disparity began to appear between the tangible net assets of a company and the actual price that would be paid to buy that company. This created a maelstrom of merger, acquisition and defence as companies scrambled to value...
Mark Ritson
Blogging for:
Member since: 03 Jun 2008
Last login: 13 Feb 2009
Total Posts: 54
