Why the Ultimate Question and Net Promoter Scores really are what they claim to be. There are two disparate sources of management insight that a marketer can turn to for advice. The first is the proven, academic corpus of business writing that uses rigour...
Next month global agency group WPP will launch an alternative brand valuation league table that will directly challenge Interbrand's calculations. The system has been masterminded by chief research officer Andy Farr and his marketing quant jocks at...
Mark Ritson
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Member since: 03 Jun 2008
Last login: 13 Feb 2009
Total Posts: 54
