Is there anything better than a leader leading? Better yet, a marketer taking the lead with the brand that he helped to found? Here is the memo Starbuck's Chairman Howard Schultz sent out to senior staff pointing out that the company's growth...
For once a highly paid US Athlete has used his heart not his wallet to guide his endorsements. The remarkable (and successful) story of the Starbury. The first time I saw Stephon Marbury was in 1997. I had just finished my PhD and was starting a job as...
With two decades of hindsight, it is clear that Coke won the battle against Pepsi to be the world's number one cola, but it may well have lost the war to become the more successful corporation. PepsiCo is now streets ahead of its age old rival. One...
Mark Ritson
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Member since: 03 Jun 2008
Last login: 13 Feb 2009
Total Posts: 54
