With government and union antagonism growing the private equity funds, traditionally a silent industry, are on the PR offensive. Private equity firms try to buff image in Europe By Julia Werdigier Monday, March 5, 2007 LONDON: European private equity...

Here's the Telegraph's list of the 10 biggest brands owned by private equity funds. Did you know all of these were in the hands of PE? Top 10 private equity-owned firms in UK Last Updated: 1:21am GMT 27/02/2007 Private equity firms beat the Revenue...

Is there anything better than a leader leading? Better yet, a marketer taking the lead with the brand that he helped to found? Here is the memo Starbuck's Chairman Howard Schultz sent out to senior staff pointing out that the company's growth...

Response from Mark Borkowski, PR Genius, to my Kate Moss article last year pointing out that far from being "finished" the model actually had a record year in 2006. ALL TIME "NODDY" HIGH! I have done my 125th interview on Kate Moss...

$500 million buys you a lot of launch - but in the case of Microsoft Vista the launch appears to have disappeared without trace. Why? It should have been the biggest launch of 2007. Abseiling acrobats formed a 'human billboard' high above Manhattan...

For once a highly paid US Athlete has used his heart not his wallet to guide his endorsements. The remarkable (and successful) story of the Starbury. The first time I saw Stephon Marbury was in 1997. I had just finished my PhD and was starting a job as...

There can be do more fascinating or enigmatic ctaegory than Champagne... Is there anything more paradoxical than Champagne? Often mistaken as a product or category, Champagne is neither. It is a region from which a combination of grapes, usually chardonnay...

Ryanair might be the most hated airline - but that does not mean they are not a strong brand or that they will not be successful. Well, it's official: Ryanair is the world's most-disliked airline. Online travel guide TripAdvisor recently polled...

Wikipedia, the collaborative internet encyclopaedia, is about to get some competition. On 17 October, Larry Sanger, who helped set up Wikipedia in 2001, announced the launch of a site called Citizendium and declared his venture 'will soon attempt...

David Gilmour felt the warm South Pacific breeze caress his shoulders as he followed through with the five-iron. He watched his ball sail into a bright-blue sky and then land with a bounce onto the green of the second hole. It was 1992 and Gilmour had...

Co-branding is a potentially HUGE brand building tool Usually, we only look at other brands as competitors. But the marketing world is changing: many marketers now perceive other brands not simply as rivals, but as potential partners in mutually beneficial...

With two decades of hindsight, it is clear that Coke won the battle against Pepsi to be the world's number one cola, but it may well have lost the war to become the more successful corporation. PepsiCo is now streets ahead of its age old rival. One...