There are always those strategic roles and consulting jobs that appear to be beyond the skills of even the greatest marketing mind.
Cue music from Mission Impossible. Teletext joins the list....
There have always been impossible jobs in marketing.
The head of corporate social responsibility for Exxon Mobil.
The head of PR for Ryanair (if they ever got round to having one)
Uk Marketing Manager for Dasani
Head of Interactive Division for HMV
But a new impossible mission has just begun. Teletext is launching an £8m revitalisation campaign designed to convince the market that it is not out of date. No, not at all.
The new positioning for Teletext: "Teletext. No blah blah". The idea is based on communicating that in a world filled with complex up to the minute advanced information sources, a slow, clunky, hard to access technology with bad brand equity is a wonderful opportunity.
