Watching the Andrew Marr show yesterday, a ritual as much a
part of Sunday mornings as a double hit of Paracetamol was in former years, I
couldn't help noticing, when Marr was going through the papers, how many back
pages were dominated by iPhone ads. A quick spot check at the office this
morning verified it was at least The Telegraph, Times, Indy and Observer.
Having recently taken delivery, finally, of my own Apple
smart phone, it may be I am just more aware, but more likely it is Apple
attempting to stamp some authority on a market that is becoming ever more
crowded, not least following the World Mobile Congress last week where a
multitude of handsets and software was unveiled.
This is not ‘the year of mobile' - this is not going to be
the year of anything much. But within days I am already using my iPhone to make
purchasing decisions and spending more time Facebooking, Twittering and
generally fiddling with it than I am with any other medium.
The novelty may wear off, but if your brand is not currently
reaching out to me through the few square inches of screen demanding my
unbridled attention, you don't exist.
