Rich Media

Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between
Starring on the new Conservative Party website, overhauled ahead of the upcoming party conference, is the Blue Blog where, according to David Cameron's first post, "you'll see posts from me, the Shadow Cabinet, MPs and candidates and Members of the Party".

It's odd that it has taken this long for the Tories to get a blog going, especially as the party was pretty on the ball with Webcameron, but given Dave's bland first post, we haven't been missing much.

What catches the eye is the blog roll, which has to be the most contrived reading list I've ever seen. From BuzzMachine and Comment is Free to Guido Fawkes and Mumsnet, no worthy stone is left unturned, while Boris Johnson's musings are conspicuous by their absence - surely essential reading for any Tory?

Instead of showcasing the breadth of ideas being absorbed by the party, as it's no doubt intended to do, the list merely serves to reinforce the style over substance arguments Cameron battles constantly.

Let's hope future content will offer a little more insight.

 

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Rich Media
Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

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Last login: 08 Jan 2009

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