Rich Media

Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

The story surrounding Asda staff dumping newspaper inserts from rival supermarket Tesco is an interesting one in itself. 

The Daily Record have covered the story here, but what particularly caught my eye was a comment left by a reader responding to the story which ended:

"Tesco should respond by having their adverts printed inside the newspaper."

Printing ads "inside" a newspaper! What kind of crazy idea is that?

 

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