Google's assault on the browser market has taken flight with
Chrome, but despite a raft of pretty amazing reviews, it's got a long way to go
to be a player in a market dominated by Microsoft.
A few helpful figures from Nielsen Online show just how far.
As you can see below IE, with a 75% share, is a hefty target if the plan is to
dominate the market in the same way Google dominates search.
"Microsoft
hasn't made much of an inroad into Google's dominance in search so it will be
very interesting to see if Google has more success at toppling Internet
Explorer," Nielsen's Alex Burmaster points out.
But if anyone can do it, Google can. They proved when they entered the search
market that if the product is good enough, people will use it. Quite whether
Chrome can ever be that much better than its competitors is debatable. I would
attempt to add links to a few reviews but a quick Google search, using Chrome,
natch, will probably do the trick.
| Rank | Browser | UK Unique Audience | % Share of Unique Audience |
|---|
| 1 | Internet Explorer | 25, 169,576 | 75% |
|---|
| 2 | Mozilla | 4,014,924 | 12% |
|---|
| 3 | AOL Explorer | 2,554,037 | 8% |
|---|
| 4 | Yahoo! Browser | 1,359,823 | 4% |
|---|
| 5 | Opera Internet Browser | 111,443 | 0.33% |
|---|
| 6 | MSN Explorer Browser | 75,428 | 0.22% |
|---|
| 7 | Flock | 14,356 | 0.04% |
|---|
| 8 | Avant Browser | 10,765 | 0.03% |
|---|
| 9 | Safari | 9,826 | 0.03% |
|---|
| 10 | SlimBrowser | 8,840 | 0.03% |
|---|
