Rich Media

Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

In the dimly-lit bedrooms of sandy-haired indie kids all over Scotland, you can just about hear tearful snuffles above the mournful wail of Joy Division's Isolation.

And why shouldn't they weep? Indie station Xfm is to be no more, rebranded instead as part of the mainstream dance Galaxy network.

Whichever stations' playlist you prefer, and in truth there's good and God-awful on both, Xfm as a brand stood for far more than the blandness of Galaxy ever could.

It's true to say that Xfm has become far more commercial than it was in its ramshackle pirate beginnings, but when the music scenes it represents have been wholly co-opted by Bigco looking for a bit of scruffy hair cool, in comparison it held up well.

And what now for the London and Manchester stations? Are they, as Global currently suggests, big enough music cities to make safe an even slightly edgy station such as Xfm?

It would be a great shame for the decade-plus, dedicated work of certain Xfm staff to establish the station amongst the bland radio output of the UK, for it to be dumped in favour of a network sell more in tune with advertisers' requirements.

But we'll see. I suggest you listen while you can, because for all its flaws, Xfm would be greatly missed if it became no more.

 

All Comments

  August 29, 2008

i hear they're being shoved into a cupboard at 30 leicester square, to make rioom for Heart on the 4th floor...

  September 1, 2008

Commercial radio is all about quantities over quality I'm afraid - I'll be sticking to radios 1 and 6 :)

  September 2, 2008

Isolation- great tune.

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Rich Media
Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

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