Apparently, the Pope is planning to make his first foray
onto to TV to read the bible in an hour-long special.
I can't help wondering who'll be clamouring for the ad
slots. A worldwide audience to rival a world cup final, (in fact there'll be
more Italians watching the pontiff than have watched a world cup final
recently), a royal wedding or an Olympic opening ceremony - probably more than
them all rolled into one. It's an opportunity not to be missed, surely?
But who'll be on board for the commercial breakdown? He's
reading from Genesis, so I would think the Cadbury gorilla will be putting in
an appearance. Cleanse those sins with Flash? Feed the five thousand for less
at Lidl? Suggestions welcome.