Rich Media

Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

Apparently, the Pope is planning to make his first foray onto to TV to read the bible in an hour-long special.

I can't help wondering who'll be clamouring for the ad slots. A worldwide audience to rival a world cup final, (in fact there'll be more Italians watching the pontiff than have watched a world cup final recently), a royal wedding or an Olympic opening ceremony - probably more than them all rolled into one. It's an opportunity not to be missed, surely?

But who'll be on board for the commercial breakdown? He's reading from Genesis, so I would think the Cadbury gorilla will be putting in an appearance. Cleanse those sins with Flash? Feed the five thousand for less at Lidl? Suggestions welcome.

 

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  July 4, 2008

How about a few discounted ad slots for charities?  The Vatican could pick up the tab.

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Rich Media
Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between

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