http://community.brandrepublic.com/blogs/revolutionmediablog/archive/2009/05/15/jack-of-all-trades.aspxGoing back a few weeks, I wrote about &quot; who owns social media? &quot; The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add someenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/revolutionmediablog/archive/2009/05/15/jack-of-all-trades.aspx#47058Thu, 18 Jun 2009 11:52:34 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47058The Revolution Media Blog<p>As this is a media blog, I have written a lot about different media types - search, affiliate, display</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47058" width="1" height="1">http://community.brandrepublic.com/blogs/revolutionmediablog/archive/2009/05/15/jack-of-all-trades.aspx#44845Tue, 19 May 2009 16:36:51 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:44845Caroline McGuckian<p>Hi Neil, interesting blog, and you are right the words full service are bullsh1t and I hate myself for using them however struggle to find a better way to articulate what in LBis case is a genuine critical mass ( ie not a token gesture techie / planner / creative in the corner ) in all digital disciplines - any ideas ? c.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=44845" width="1" height="1">http://community.brandrepublic.com/blogs/revolutionmediablog/archive/2009/05/15/jack-of-all-trades.aspx#44696Mon, 18 May 2009 09:53:14 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:44696Neil Potter<p>Hi Caroline,</p> <p>I think you've made some valid points here - check out my argument on the 'full service' definition at digitalagencyblog.com</p> <p>Cheers, Neil</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=44696" width="1" height="1">