On from the launch of the relatively impressive if not entirely unique Mirror Football website earlier this month, recently launched is the digital version of the “ famous ” 3am Girls - Trinity Mirror’s latest attempt at a vertical for which they possibly...
In the complicated and interconnected worlds of SEO and digital PR I find myself increasingly talking about the importance of "quality". However, after a series of déjà vous inducing client meetings I realise what a contentious and subjective...
For a any campaign, there is rarely a time when search shouldn’t be considered as part of the marketing mix. An exceptional mechanic at capitalising on demand and a worthy investment despite its weakness in terms of stimulating that initial engagement...
Interestingly I wrote this last week and the debate has now moved on however I felt quite strongly when I read of the recent lobbying by major media companies in the US to force Google to make them appear top of its natural search results for news stories...
Today's unresolved debate – where does social media sit? My my isn’t that the equivalent of a box of matches in a bomb factory! As a full service digital agency this is something we have been grappling with internally ... are social media campaigns...
Caroline McGuckian
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Member since: 04 Jun 2008
Last login: 20 Nov 2009
Total Posts: 34