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3am and everyones asleep

On from the launch of the relatively impressive if not entirely unique Mirror Football website earlier this month, recently launched is the digital version of the “ famous ” 3am Girls - Trinity Mirror’s latest attempt at a vertical for which they possibly...

 
One man’s “Quality” is another man’s “useless page rank”!

In the complicated and interconnected worlds of SEO and digital PR I find myself increasingly talking about the importance of "quality". However, after a series of déjà vous inducing client meetings I realise what a contentious and subjective...

 
Heaven forbid you reduce your PPC budget !

For a any campaign, there is rarely a time when search shouldn’t be considered as part of the marketing mix. An exceptional mechanic at capitalising on demand and a worthy investment despite its weakness in terms of stimulating that initial engagement...

Posted Apr 16 2009, 01:19 PM by Caroline McGuckian with | with 5 comment(s)
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Newspaper recycling ?

Interestingly I wrote this last week and the debate has now moved on however I felt quite strongly when I read of the recent lobbying by major media companies in the US to force Google to make them appear top of its natural search results for news stories...

 
Who owns social media ?

Today's unresolved debate – where does social media sit? My my isn’t that the equivalent of a box of matches in a bomb factory! As a full service digital agency this is something we have been grappling with internally ... are social media campaigns...

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The Revolution Media Blog
LBi's Caroline McGuckian rambles through the world of digital media and expects to be interrupted
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Caroline McGuckian

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Member since: 04 Jun 2008

Last login: 20 Nov 2009

Total Posts: 34

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