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Media owners and the move to paid content

Well, it looks like they're going to give it a go. With display ad revenues not enough to make substantial, or indeed any, profit, according to a survey from the Association of Online Publishers, around 70% of online publishers in the newspaper, magazine...

 
An Industry in the Dark?

It has been another interesting few weeks for the music industry. In the same week that Spotify’s iPhone app has stormed to the number one spot of iTunes Top Free Apps within just 48 hours of Apple approving it, we have had Sony and EMI come out and slam...

 
The end of the beginning for Google's Content Network?

Amidst all the excited talk of Spotify iPhone apps and Apple tablet devices this week you just might have missed some interesting news from our friends at Google (and no, I'm not referring to the fire in their London office)... On Tuesday Google quietly...

 
Would you pay to read news online?

Rupert Murdoch seems to think that you will. After the huge financial losses just announced by News Corp, Murdoch has decreed that, possibly from as soon as next year, he will charge for all his newspaper websites including The Times and The Sun. It isn't...

 
To click or not to click....

Some hot debate about the importance, or not, of the click has been had this week. We've been mulling over why when no other advertising medium expects consumers to leave what they are happily doing in that moment to interact with a brand, online...

 
Flogging a dead horse

The last few weeks have seen polar opposites in terms of luck for Phorm, the personalisation technology company. On one hand it appears as though both BT and TalkTalk have put their plans to implement their technology on hold (I say on hold as apparently...

 
Spotify: The future of UK music?

Since its beta launch at the end of last year the music streaming service Spotify has quickly become a bit of a "fans" favourite, offering a wide catalogue of music to its users to listen to for free with relatively little interference from...

 
Not another social network

Virgin Atlantic have announced a Travel social network as part of their 25 th Birthday, aimed at the ‘inspirational' travel market. Much like the BA Metrotwin , which was specifically created for the to London-New York traveller, the vtraveller is...

 
Jack of all Trades

Going back a few weeks, I wrote about " who owns social media? " The answer to that particular piece being that social media cannot operate in isolation and to be successful, multiple different skills need to be blended together. To add some...

 
Who owns social media ?

Today's unresolved debate – where does social media sit? My my isn’t that the equivalent of a box of matches in a bomb factory! As a full service digital agency this is something we have been grappling with internally ... are social media campaigns...

 
Welcome to the new media gobshite blog

Hello! Before we kick off, I talk, I am a talker, I like gabbing away but I am no journalist. Forgive my verbal style and hopefully join the written conversation that will be the Revolution Media Blog. Where the hell do I start? I asked what was in scope...

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The Revolution Media Blog
LBi's Caroline McGuckian rambles through the world of digital media and expects to be interrupted
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Caroline McGuckian

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Member since: 04 Jun 2008

Last login: 20 Nov 2009

Total Posts: 34

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