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What's in a (brand) name?

Monday morning we all woke up the news that Kraft Foods had made a £10bn bid for Cadbury, a bid which Cadbury quickly rejected the offer as it ‘ undervalues the company’ . Who says no to a takeover bid with a 31% premium on top of share price ? – A brand...

Posted Sep 11 2009, 04:40 PM by Caroline McGuckian with | with 2 comment(s)
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The Revolution Media Blog
LBi's Caroline McGuckian rambles through the world of digital media and expects to be interrupted
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Caroline McGuckian

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The Revolution Media Blog

Member since: 04 Jun 2008

Last login: 26 Nov 2009

Total Posts: 34

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