Afternoon all, do you ever have days when you buzz off what you do ? I am having one !

We lost a pitch, so why am I happy you ask .... to be honest I don't think we'd want to work with the client.  The team did a fantastic job however the client didn't buy our approach to digital, they bought a 2% commission, we should do it cos we do the telly, approach. Now, its not an invalid argument however when the review is called because they were not getting a strategic perspective or quality of service and in his words had a "bunch of 21 year olds with calculators" on the account it doesn't make a lot of sense to re purchase the same thing ( it stayed with the incumbent ) at an even lower price point invalidating the agencies' ability to do a better job as the margin is squeezed further. I actually feel a bit sorry for them !

I am proud of the fact that we delivered a comprehensive, intelligent approach to digital - Each client values different things from an agency and there is no one size fits all solution so today I am happy because we stood tall behind our beliefs and I am glad we have a point of differentiation that polarises clients.

Wouldn't life be very dull if we were all the same ?