Reputation v Image - All Comments

re: You Retweet Me

Wille Eerola — Mon, 16 Nov 2009 09:20:34 GMT

"A retweet is a compliment." That what it is. And also gives us the possibility to shout out your message to people we know but you don't. And who you will know. As they will know you. All thanks of RT's.

I think RT's are one of the most effective ways to put together people within their ways of thinking, business, interest, opinions etc. Good stuff. And yes, finally even through twitter.com.

And yes, I follow you now. And RT'd already.

You Retweet Me

Reputation v Image — Sun, 15 Nov 2009 14:09:05 GMT

It used to be that we got validation when other people commented on our blog posts. Now that warm feeling

re: Time to rebrand Cannes Lions

Kevin Gordon — Sat, 07 Nov 2009 09:23:13 GMT

Creative excellence has never been more important.

If advertising is "rattling a stick in a bucket of swill"

then online is "a grenade in a sewage farm"

It's all Sxxx. but if it's bigger, more of it sticks.

Differentiation is key to beig noticed

and this only comes through by nurturing creative excellence.

re: 5 Tips for Brands in Social Spaces

candace kuss — Fri, 30 Oct 2009 14:54:48 GMT

Very true Andrew. The right place for a brand is only where relevant to their users. And it does take quality time and energy.

re: 5 Tips for Brands in Social Spaces

Andrew Wise — Fri, 30 Oct 2009 12:27:34 GMT

A really succinct post and, in particular, the final point is key. Getting hooked on evolving technologies and social media is surely a must for all communications agencies.

One point I'd add would be 'Relevance'. There's so much choice out there that brands need to cherry pick the right platform for their personality and also consider the resource required to manage the process.

;-)

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re: Time to rebrand Cannes Lions

CHRIS BARRACLOUGH — Mon, 28 Sep 2009 12:44:06 GMT

The whole Cannes jamboree smacks of the heady days of the late 80s and 90s where conspicuous excess and advertising strategies went hand in hand. I think Darian's observation comes closest to the truth. Rethink. Rebrand and Relocate.

re: Time to rebrand Cannes Lions

Kevin Gordon — Tue, 22 Sep 2009 19:24:01 GMT

Hold it in Australia and call it "Tinnies".

You'd still get the same crowd.

re: Time to rebrand Cannes Lions

Rinaldi Djohor — Tue, 08 Sep 2009 13:51:04 GMT

Hey Candace, nice story but what I am wondering is, isn't this kinda late? Shouldn't the Lions committee/board be on top of this far earlier, or let me guess, the majority of directors are traditional advertisers right...right?

I would rebrand it into the Cannes (do we really have to stay in Cannes, can't we do a world tour every year so show that we are global?) Peacocks. Specifically its tail, so many different colors reflecting the marketing disciplines, flowing in shades reflecting the almost gone boundaries and the collective bouquet to show that its well...all marketing. Just a couple of thoughts :)

re: Time to rebrand Cannes Lions

Darian Watts — Fri, 28 Aug 2009 23:43:39 GMT

How about THE INTERNATIONAL AWARDS FOR SHALLOW PEOPLE STILL LIVING IN THE PAST.

re: Time to rebrand Cannes Lions

candace kuss — Wed, 19 Aug 2009 17:43:07 GMT

Thanks MaryLee. I did put this thought into the Cannes Lion delegate survey. Plus I noticed they are following me on Twitter now, so maybe our friends are listening ;-)

re: Time to rebrand Cannes Lions

M Sachs — Wed, 19 Aug 2009 14:04:04 GMT

As a member of the inaugural PR Jury, I could not agree more with this view. It has less to do with the decreasing ad revenues & all the more to do with the blurring of the marketing disciplines, & of course the increasing importance of reputation, influence and participation.

re: Time to rebrand Cannes Lions

Gordon Macmillan — Tue, 11 Aug 2009 10:32:01 GMT

Are you saying that the whole advertising jamboree is over? But more seriously, I think you're right - the focus needs to be broadened.

Late for the party (but ahead socially) at Cannes

Reputation v Image — Sun, 14 Jun 2009 22:51:47 GMT

As excited as I am about PR being included this year at the Cannes Lions International Advertising Festival

re: Be a Curator, not a Custodian

Terry Trower — Fri, 15 May 2009 16:09:18 GMT

I think you're spot on. Guardian is both defensive and protective and often it's as mundane as preserving the 'bland' guidelines. Keeper seems to me less responsible and almost being unaccountable for the naughty child - it also has those fiscal overtones ie 'my brother's keeper'. But curator seems to have a greater sense of governance and a wider remit for the progress of the brand.