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5 Tips for Brands in Social Spaces

I was lucky to be part of a great panel moderated by Gordon at media140 on brands and personality. A topic similar to the question I get asked most often by our clients at H&K — “How should my brand behave in social media?” So here are my Top 5 Tips...

Posted Oct 29 2009, 04:28 PM by candace kuss with | with 3 comment(s)

Filed under: Social Media, Brands, media140

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Late for the party (but ahead socially) at Cannes

As excited as I am about PR being included this year at the Cannes Lions International Advertising Festival , there is a certain irony in being invited for the first time during a recession. 2009 is predicted to be much more subdued on the party front...

Posted Jun 14 2009, 11:37 PM by candace kuss with | with no comments

Filed under: PR, Social Media, twitter, Biz Stone, Cannes Lions

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New Tricks for Dogs Trust

Last night our agency had a sweet evening event ( #hksocial ) which I was jazzed about because we invited one of the best UK examples of a brand embracing social media. Dogs Trust is a wonderful charity that helps educate folks that “A dog is for life...

Posted May 14 2009, 05:55 PM by candace kuss with | with no comments

Filed under: Social Media, twitter, Dogs Trust

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Motrin, twitter and the two-headed #Hashtag

Seems almost mandatory for me to write about the Motrin twitterstorm . (Dan has a good post here .) This is a perfect example of a gulf between a brand image ( that ad ) and what became a reputation crisis. Of course, agencies pushing out ads that the...

Posted Nov 25 2008, 11:24 PM by candace kuss with | with 1 comment(s)

Filed under: Social Media, twitter, Motrin, Hashtag

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Social PR

Everybody's buzzing about Social Media these days. Even if most companies aren't sure what to do with it. Might be less palatable for the paid media centric among us, but it makes more sense to me to call it Social PR . Because isn't it simply...

Posted Oct 20 2008, 01:13 AM by candace kuss with | with no comments

Filed under: Social PR, Whole Foods, Social Media, twitter

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5 Tips for Brands in Social Spaces

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Late for the party (but ahead socially) at Cannes

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New Tricks for Dogs Trust

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Motrin, twitter and the two-headed #Hashtag

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Social PR