Have been busy at work recently thinking about words. We are all guilty of playing buzz word bingo via Powerpoint, even though the game is so deadly dull.
One word that is omnipresent in marketing decks is Consumer, while those of us that come from the interactive space have adopted User from the software dudes. I like the latter because it is active (and doesn't make me think of people as giant mouths). Not a new debate; others have written good stuff on this topic. Plus, real people don't really like being labeled Consumers. Do you?
For your consideration, I offer another term: Chooser.
Wikipedia tells me that: "Choice consists of the mental process of thinking involved with the process of judging the merits of multiple options and selecting one of them for action."
I think that's spot on, if a bit run on. The work we do should simply help a person choose our client's brand. The Purchase Funnel has been replaced by the Consideration Colander. Don't know if Chooser will catch on, but it helps me speak in their vernacular when trying to influence an audience.
I'd be flattered if you'd choose to follow me on Twitter
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I am so tired of defending Twitter. (Not that they need me to. These are guys that have Google on caller ID and Stephen Colbert on speed dial.)
I am just so bored with how mainstream attention is gained only along side the sneer of unengaged pundits pretending it is all a passing craze.
Human to human communication is a hard wired need. Think about it like music. Every tribe does it. Differences are executional, not emotional. Tools get better. Genres come and go. But some stay and change what comes after forever.Mainstream media tried to treat Blogging — and now Microblogging — as a fad. They want Disco. I see Rock & Roll.
Blogging, like Rock in the 50s, is an irrepressible uprising with many offspring. Twitter is simply a venue. A microblogging platform. It is just a well designed space where casual communication (a cappella music maybe) happens. But unlike legendary music venues, CBGB or the Royal Albert Hall, Twitter is nonpartisan. Country, Punk, R&B, Classical. Even self-echoing Jazz. The Twitter club doesn't care. There is no booker. There is only infinite space. No matter what freaky music you are into, there's a room where it is playing. Sure the Wossy room gets a crowd. Doesn't mean that is where the most lasting conversations are found, the music that could change what comes after forever.
My stretched metaphor's point is mostly that this new old media obsession with Twitter only trivializes a successful, innovative venue. But does nothing to understand a whole new kind of music.
Follow me on Twitter - if only to quote Donna Summer lyrics @ me.
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candace kuss
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