No doubt in my mind that another slew of awards will follow the launch of the most on brand, site specific app I’ve seen (probably ever). Whopper Sacrifice is such a fun, fresh concept it makes me want to go actually buy a burger in tribute.
"What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends."
As one of the 736 friends of the agency’s popular interactive ECD, I fully expect to be axed. Jeff, just remember we knew each other way back when online advertising was all about optimizing gifs. This app is so clearly spot on and wicked funny that it is even getting what I’d call *real* PR, meaning mass coverage well beyond the expected marketing rags and ranty ad blogs. Way to make your client famous. This story’s everywhere, from the HuffPost to the NY Daily News.
Plus, crossposted on Brand Street.
Okay amigos, delete me on Facebook, but please follow me on twitter
I've just posted a quick tribute elsewhere on the BR website Candace. I agree with your sentiments entirely.
ps: Looks like the King — @thebklounge — is working twitter as well. @eyecube captures conversation here:
eyecube.wordpress.com/.../can-twitter-move-product-just-ask-thebklounge
Thanks for the link Candace. It gets better. Just received a Tweet from @Tastidlite, the Frozen Yogurt chain. They have a location in the Empire State Building. They followed the conversation as well, and sent me a coupon. Very smart.
Love this idea. This is the first example I have seen of a brand infiltrating the social networks in a way that taps into the spirit of the environment. Rather than just slapping a brand in the midst of a conversation, Burger King is giving people a motive to participate. I too have facebook fatigue. Bring it on.
As excited as I am about PR being included this year at the Cannes Lions International Advertising Festival
candace kuss
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Last login: 23 Nov 2009
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