Insanely great.

The Macintosh turned 25 on 1/24/09. Here is my first Mac. It really did change my life, because it shaped my career. Technology for the artists, not just the scientists. So Happy Birthday, my friend. You are the only computer brand I have ever bought and the only one I’ve ever used. (Except for two traitorous weeks starting a new job with a temp PC while IT got me sorted.)

Now, for all the publicized cult love of the Mac, and all the PowerPoint presentations (some of our own making) most of us have sat through celebrating Challenger Brands!, Apple still holds a secret other companies find hard to decipher. The products have real personality. (Their ads are usually good simply because they express that personality, they don’t have to invent one.) The reputation and image match to the extent that most users become natural evangelists. Our Macs are companions, not just computers. In fact, I may have to go buy my MacBook an iPhone as a present. She’d like that.

Um, Crispin Porter, do you want fries with that Cyber Lion?

No doubt in my mind that another slew of awards will follow the launch of the most on brand, site specific app I’ve seen (probably ever). Whopper Sacrifice is such a fun, fresh concept it makes me want to go actually buy a burger in tribute.

"What would you do for a free WHOPPPER? Now is the time to put your fair-weather web friendships to the test. Install WHOPPER Sacrifice on your Facebook profile, and we'll reward you with a free flame-broiled WHOPPER when you sacrifice 10 of your friends."

As one of the 736 friends of the agency’s popular interactive ECD, I fully expect to be axed. Jeff, just remember we knew each other way back when online advertising was all about optimizing gifs. This app is so clearly spot on and wicked funny that it is even getting what I’d call *real* PR, meaning mass coverage well beyond the expected marketing rags and ranty ad blogs. Way to make your client famous. This story’s everywhere, from the HuffPost to the NY Daily News.

Plus, crossposted on Brand Street.

Okay amigos, delete me on Facebook, but please follow me on twitter