When in the course of human events it becomes obvious how painfully far a brand's reputation is from its own image, it opens itself up to criticism, scorn and heaps of interest and advice from well meaning observers.
As an American abroad, I have learned a lot about my own country from new friends and workmates here, so it seemed right to share a personal post. (And I know Gordon at least is following the drama.)
Being blessed with absentee voting status in beautiful and enlightened Sonoma County, I just got my mail-in ballot for our Nov. 4 presidential election. I mailed it right back with an equal measure of pride and prayers.
Never was there a brand more in need of a makeover than my own country tis of thee. A wise man once said that voting only gets you a C grade, so there are a bunch of other things people like me are doing. Of course this is just the part where the organization gets a new CEO. The hard work on reputation restoration comes next. Wish us luck
The clock is counting down and the world is watching and hoping. I have the sinking feeling that Americans, like a lot of people, won't vote Democrat in a recession.
But you're right there is much hard work to be done after these eight years.
It looks like the Democrats are allowing their chance to slip away in the face of smart, aggressive campaigning by the McCain campaign. Not a big fan of what I've seen from the Democrats Abroad so far - the Gwyneth Paltrow ad was awful >
community.brandrepublic.com/.../gwyneth-paltrow-gets-timing-wrong-in-ad-for-barack-obama.aspx
James, I have faith -- Franklin Delano Roosevelt, one of the greatest Democrats, was first elected during the depression.
Darren, yeah that ad won't be be Cannes material, but DemsAbroad isn't a marketing vehicle really, more like grassroots folks doing voter registration. I don't know much about the ad, but I suspect (like many a star fronted campaign), the chance to use Paltrow to get attention was too tempting to pass up. Doubt anyone on the Obama campaign even saw it.
candace kuss
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