Full disclosure—I am a longtime brand fan of the Guardian, long pre-dating my residence here in London. People of my progressive political persuasion use their site to get a less biased version of news in American than our own mainstream media seems inclined to provide. And imho it is a newspaper that totally gets social media.
Today, folks at the office were viraling this: Jay Rayner is ..."just starting work on a large piece examining the arguments around genetically modified foods, and I want your help...
"We'd like those of you with something to say about GM foods to tell us what you think now, at the beginning of the reporting process, so that your take on the subject can become a part of the finished article"
How cool is that? Wonder if he will get a bunch of PR folks responding too. Hope they self-identify. You have to assume both the pro and the anti GM lobbies want in on Jay's article. But it is real people's opinions Jay Rayner is seeking and I hope he gets what he needs for a great article. Knowing much less about GM food than I do about open source and social media, my opinion is simply, "Well done Jay".
It's a really interesting thing for the Guardian to be doing and has already attracted an amazing amount of comments - and high quality comments as well offering an informed take on the debate. There are a number of comments there from PhD holders, doctors and researchers.
Sure enough, however, there are cynics present as well dismissing Rayners efforts as lazy reality TV. This is anything but, instead it injects an elements of user generated or collobarative content into the debate and final piece.
candace kuss
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Last login: 23 Nov 2009
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