To kick off this blog, I should note that I've spent many years happily producing work (mostly digital) for big brands. With the best clients, it's always a privilege to act as brand steward — helping to build a winning image for their products. In other words, I'm both fan and practitioner of advertising and other paid media, on and offline.
But as I morphed from a creative director to a planning director, it was clear how people viewed brands wasn't usually how the creative agency wanted them to. When I joined a different agency, with public relations as the lead marketing offering, I found myself among equally passionate brand stewards. Only they don't deal with image creation. Instead, they are devoted to the care and nurturing of a brand's reputation.
What's the difference? That's what this blog will explore. Fwiw, I think it's like your Google results v your TV spot. Reputation v Image.
What do you think?
Maybe image is what you think you are, reputation is what you really are? Perception being everything and all...
It's a fascinating angle to come at, with each agency pulling/pushing in a slightly different manner while someone has to strive to balance it all.
To quote Matthew FreudL "Image is a statement, reputation is a judgement." He had a really good article in Revolution about it and the need for PR and ad agencies to work together.
Welcome to the blog Candace.
Thanks Lazar. And I do believe in everything working together. Brand success imho is where the image and the reputation totally overlap (innocent, for example)
candace kuss
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Member since: 03 Jun 2008
Last login: 09 Jan 2009
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