http://community.brandrepublic.com/blogs/reinventing_marketing/archive/2009/07/03/marketing-schizophrenia.aspxTo reinvent marketing successfully, I believe we have to jettison marketing’s Persuasion Paradigm: the belief that marketing is ‘effective’ when it changes consumers’ attitudes and behaviours, and that this is what good marketing does. Persuasion isnenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/reinventing_marketing/archive/2009/07/03/marketing-schizophrenia.aspx#48372Mon, 06 Jul 2009 12:15:16 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:48372Marketing Schizophrenia – Reinventing marketing – Blogs – Brand Republic « In Front Of Your Nose: An online PR blog<p>Pingback from &nbsp;Marketing Schizophrenia &amp;#8211; Reinventing marketing &amp;#8211; Blogs &amp;#8211; Brand Republic &amp;laquo; In Front Of Your Nose: An online PR blog</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=48372" width="1" height="1">http://community.brandrepublic.com/blogs/reinventing_marketing/archive/2009/07/03/marketing-schizophrenia.aspx#48276Fri, 03 Jul 2009 23:08:53 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:48276» Marketing Schizophrenia - Reinventing marketing - Blogs - Brand … | Brand Marketing Tips<p>Pingback from &nbsp;&amp;raquo; Marketing Schizophrenia - Reinventing marketing - Blogs - Brand &amp;#8230; | Brand Marketing Tips</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=48276" width="1" height="1">http://community.brandrepublic.com/blogs/reinventing_marketing/archive/2009/07/03/marketing-schizophrenia.aspx#48274Fri, 03 Jul 2009 21:04:31 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:48274marketing » Blog Archive » Marketing Schizophrenia - Reinventing marketing - Blogs - Brand …<p>Pingback from &nbsp;marketing &nbsp;&amp;raquo; Blog Archive &nbsp; &amp;raquo; Marketing Schizophrenia - Reinventing marketing - Blogs - Brand &amp;#8230;</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=48274" width="1" height="1">http://community.brandrepublic.com/blogs/reinventing_marketing/archive/2009/07/03/marketing-schizophrenia.aspx#48125Fri, 03 Jul 2009 09:27:01 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:48125Eric Carter<p>Examples of brands that are in the persuasion and alignment phases?</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=48125" width="1" height="1">