From what I can see, CRM can never deliver its hoped-for benefits because of a series of intrinsic, structural flaws in the ways it gathers and uses personal data. In the new digital environment, I suspect marketers are going to have to recalibrate and...
If you had to answer the question ‘where is the natural home for knowledge about the customer?’ what would you answer? OK. This is a bit simplistic but it’s also fundamental. The natural home for knowledge about supply is the supplier, and the natural...
There’s another interesting thing about the book buying data example I talked about in my last blog : by definition, the information you need to get insight into your customer’s overall book buying activities can never be generated via the transactions...
In my last two posts I talked about two different sources of volunteered personal information: ‘ my head ’ (e.g. my future purchasing plans, my attitudes or beliefs) and ‘the things I do’, which are now increasingly captured via my digital slug trail...
Alan Mitchell
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Member since: 01 Jul 2009
Last login: 19 Nov 2009
Total Posts: 44
