I tried to do a summary of what the long-term effects of new discoveries in psychology might be on marketing here.
If you're busy, I've also done a quick 8-point summary.
The bottom line is very simple. There are lots of people out there touting the belief that, at last, companies are on the verge of discovering the secrets of effective influence; the ability to use psychological insights to get customers to do what we want them to do.
I suspect the opposite will turn out to be true: the more we understand about human decision-making, the greater the pressure will be on brands and organisations to help their customers make better decisions.
The implications of this are quite profound. One of them is that brands will have to evolve into 'information services'. I did a talk about this recently to the Association of Publishing Agencies. You can see more on this here.
Alan Mitchell www.ctrl-shift.co.uk
