http://community.brandrepublic.com/blogs/quigleytopia/archive/2009/06/16/bp-s-creative-trickery-revealed.aspxThe guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate. Having worked on helping seed the campaign over the last few weeks it was a real eyeenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/quigleytopia/archive/2009/06/16/bp-s-creative-trickery-revealed.aspx#47119Fri, 19 Jun 2009 09:25:55 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:47119Kevin Gordon<p>It works because it leaves you with a good feeling. The kids in the interview are great. It would be nice to see them in the film.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=47119" width="1" height="1">