Creative copying

re: Creative copying

Kevin Gordon — Sun, 17 May 2009 16:33:14 GMT

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re: Creative copying

Adam Abu-Nab — Wed, 29 Apr 2009 17:19:59 GMT

One of my favourite examples is Muto's wall animation. Became an internet sensation, twanged the interest of many a creative and was copied to buggery:

www.campaignlive.co.uk/.../Animated-graffiti-character-6Music-trailer

re: Creative copying

Matt Saunders — Wed, 29 Apr 2009 14:36:48 GMT

Would it really be a problem if a brand used this idea?

There's every chance Dan and Dan want nothing more than a big brand to rip them off, as you said it's 'easier to uncover' than ever before, it will only drive more people to their video and raise their profile significantly.

Remember when the skittles site 'ripped off' the idea used by Modernista! for their site? Who lost out? Modernista! got plenty of coverage, and skittles made good use of a good idea.

trendplanner.com/.../nothing-is-original-these-days-but-thats-not-a-problem

re: Creative copying

Chris Quigley — Wed, 29 Apr 2009 12:13:29 GMT

Yup - like the Sky + BBC iPlayer ideas. Am sure it'll be creatively applied to another product though . . . my bets on a car brand . . .

re: Creative copying

Alan Kittle — Wed, 29 Apr 2009 08:34:57 GMT

Maybe Sky+ or BBC iPlayer should look at this – someone who offers control over time and content. Right now I'm struggling a little to see how a normal TV spot will make the best of this idea.