When viral food goes wrong

We Are Team Rubber » Jamie Oliver stars to get viral marketing

We Are Team Rubber » Jamie Oliver stars to get viral marketing — Wed, 15 Oct 2008 10:20:58 GMT

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re: When viral food goes wrong

Chris Quigley — Fri, 10 Oct 2008 13:33:21 GMT

Yup - it always helps if people like your product / viral agent in the first place. I think in fairness there seems to be a fair amount of negative spin against Jamie in his latest social venture - along the lines of "this is a campaign too far" . . .

I'm sure this is all part of the complex PR campaign run by C4 and Oliver's people . . .

re: When viral food goes wrong

Polly Jackson — Fri, 10 Oct 2008 12:20:08 GMT

I agree, but even if he had chosen community influencers to be the first stage of "pass it on" the theory relies on everyone that is the passed the recipe being sufficiently motivated to pass it on to others - a vital flaw which I think means it will never succeed, because there aren't enough people that are *that* impressed by the idea.