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Why pathetic campaigns always go viral

Whenever we're given a viral campaign to seed we have a bit of internal banter as how well we think it will do. And as a rule, opinion is always divided. Kirk'll like it. Ian won't. Rory will think it's a viral turd. Chris will think it's...

Posted Sep 15 2009, 08:46 AM by Chris Quigley with | with no comments

Filed under: viral marketing youtube, viral ad network, pathos, viral seeding

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The year the media died

As a digital boy this made me smile - especially the line "Algorithms got me crossed eyed"!

Posted Jun 10 2009, 05:34 PM by Chris Quigley with | with 2 comment(s)

Filed under: viral marketing youtube

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Adam's all time top 5 wuttufs

There's an ongoing discussion around our office about the viral WTF phenomenon. There's no way of explaining what a WFT (or wuttuf) is - they just are, and have to be seen to be understood. So, King of the Wuttuf - Adam - has kindly put together...

Posted May 08 2009, 09:14 AM by Chris Quigley with | with 2 comment(s)

Filed under: viral marketing youtube, wtf

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Welcome film 2.0

It was almost ten years ago that The Blair Witch Project first harnessed the power of viral marketing to elevate what was a low-budget indie film into a $248 blockbuster. Earlier this year, ‘Cloverfield’ made the most of the Web 2.0 zeitgeist with its...

Posted Sep 08 2008, 07:54 AM by Chris Quigley with | with 1 comment(s)

Filed under: viral marketing youtube, paramount, tropic thunder

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Formulae for viral success

Having stumbled across two hugely viral virals in the last week I've come up with two simple formulae for viral success: Finger puppets + Harry Potter = YouTube hit Porny photo + XXX tag = Viral phenomenon Guaranteed to work every time or your money...

Posted Jun 09 2008, 08:00 PM by Chris Quigley with | with 2 comment(s)

Filed under: viral marketing youtube

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Why pathetic campaigns always go viral

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The year the media died

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Adam's all time top 5 wuttufs

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Welcome film 2.0

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Formulae for viral success