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Taking viral further

This week's viral of the week in Media Week is BP Ultimate's latest campaign "Takes you further". Some might question why a viral video campaign for a big brand like BP is worthy of such an accolade and I'd argue it's based on...

Posted May 22 2009, 09:11 AM by Chris Quigley with | with 3 comment(s)

Filed under: viral marketing, bp, mindshare, ogilvy, bp ultimate

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Taking viral further