Awesomeness is the new innovation. Well that's according to Umair Haque - Director of Havas Media Lab. And I couldn't agree more. I was super excited when I came across Umair's piece in the Harvard Business Blog titled "the Awesomeness Manifesto" as we at Rubber towers have also been working on our own bit of awesomeness theory - but rather than vanilla awesomeness we've been developing up ideas around "social awesomeness".In his Awesomeness Manifesto Umair charts out four basic pillars of what awesomeness is based around:- Ethical production- Insanely great stuff- Love- Thick value
Ultimately, Umair's sentiment around awesomeness could be summed up in one phrase "Do epic ***" (and love doing it!) - a phrase coined by the CEO of Zappos.com - Tony Hsieh - at this year's SXSW.Within the context of Umair's pillars of awesomeness, our concept of "social awesomeness" could be seen as the social comms framework to communicate the inner awesomeness of a business.I won't give away our full socially awesome manifesto yet - as we're putting the finishing touches to it - but, to add to Umair's pillars, when it comes to additional values I think you need to be looking at:- Be nice- Give- Be useful- Be fun- Engage not interrupt- Be openWhat excites me most about the idea of awesomeness is that it makes me smile and makes me want to do stuff - awesome stuff - epic ***. That's something that concepts like innovation could never do.
Chris Quigley
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Member since: 09 Jun 2008
Last login: 23 Nov 2009
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