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BP's creative trickery revealed 

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The guys at Ogilvy London have just released this new making-of video, showing the behind the scenes trickery involved in their latest viral campaign for BP Ultimate.



Having worked on helping seed the campaign over the last few weeks it was a real eye-opener to get an insight in to how exactly they did manage to shoot a group of people carrying a car across a city (Cape Town to be specific).  I particularly love the interviews with the kids involved in the shoot who are not the most articulate interviewees!

If you haven't seen the viral campaign already, you can check out the film here:

http://www.youtube.com/watch?v=ILPBWQzC5x0

and the teaser clip here:

http://www.youtube.com/watch?v=y3xZNrIJWe0

Published Jun 16 2009, 05:38 PM by Chris Quigley
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Comments

by Kevin Gordon
June 19, 2009 10:25 AM
 

It works because it leaves you with a good feeling. The kids in the interview are great. It would be nice to see them in the film.

 
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About this blog

Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

About the author

Chris Quigley

Blogging for:

Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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