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Comet turns itself into "petrol station" 

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Am loving this idea from Comet . . . they're offering free charging points for electric cars at their stores.  Or at least they're planning to - starting with a pilot scheme at their Purley Way store (Croyden)

Check out the Register's coverage here: http://www.reghardware.co.uk/2009/06/11/comet_e_power/

I love the idea from a business model perspective - essentially turning Comet into a 21st Century retail-driven petrol station.  A great innovation for a chain that's having real trouble coping with the likes of Amazon.

 Though am not sure they've fully thought the concept through, as given the amount of space in the present range of electric cars, the only thing someone's going to be able take home in the back of their car is a toaster!

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Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

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Rubbertopia

Member since: 09 Jun 2008

Last login: 04 Nov 2009

Total Posts: 81

 
 
 
 

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