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Is social media too wordy??? 

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I've been following Woolworth's re-launch over the last few months and really like how they've optimised the use of social media to maintain that loveable / close relationship Woolies always had with its customers.

Whilst readying themselves for their big launch in the coming months, Woolies have been maintaining their customer love + building new love via the usual social media  channels: blog, twitter and facebook.  They've also added a nice aural aspect to their social media by using Last.fm and Spotify by creating "Now that's what I call Woolworths".  That's a great innovation + nice and quirky + very Woolies.

However, one thing that the Woolies social media team seem to have missed is pictures!  There's a real lack of imagery on the Woolies blog - there's not even a photo of the mysterious Woolies blogger Matthew -  and given that much of a shopping brand experience is visual (think of those overladen-toy-covered shelves that used to fill Woolworths)  they seem to be missing a trick.

With the recent surge in Twitter usage, social media seems to have been over-run by words, and the humble image has been left behind.  If a picture paints a thousand words, then maybe we should all be vlogging + flickring rather than tweeting,  Or maybe that's the problem, images say a little too much - 1000 words rather than 140 characters . . .

Published May 14 2009, 08:18 AM by Chris Quigley
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Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

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Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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