Ad creatives have been pilfering creative ideas for years, however in the age of the internet creative pick-pocketing is both more tempting and easier to uncover.Last year I wrote a blog piece about Fiat stealing a corking cult internet clip and turning it into a long running TV ad. Well, having spotted "the Palindromic sketch" on B3TA last week, I'm taking bets on when we'll be seeing a similar palindrome-based ad creative hitting our TV screens. I'm guessing in the next 6 months - any sooner anyone????
Maybe Sky+ or BBC iPlayer should look at this – someone who offers control over time and content. Right now I'm struggling a little to see how a normal TV spot will make the best of this idea.
Yup - like the Sky + BBC iPlayer ideas. Am sure it'll be creatively applied to another product though . . . my bets on a car brand . . .
Would it really be a problem if a brand used this idea?
There's every chance Dan and Dan want nothing more than a big brand to rip them off, as you said it's 'easier to uncover' than ever before, it will only drive more people to their video and raise their profile significantly.
Remember when the skittles site 'ripped off' the idea used by Modernista! for their site? Who lost out? Modernista! got plenty of coverage, and skittles made good use of a good idea.
trendplanner.com/.../nothing-is-original-these-days-but-thats-not-a-problem
One of my favourite examples is Muto's wall animation. Became an internet sensation, twanged the interest of many a creative and was copied to buggery:
www.campaignlive.co.uk/.../Animated-graffiti-character-6Music-trailer
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Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
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