The challenge is on! This morning Evan Davis and the Today programme team have challenged Rubber Republic to make a viral campaign to test the concept of viral marketing. As part of the feature on viral - inspired by Cadbury's Dancing Eyebrows - the Today programme are running an experiment to see if we can make Evan and his co-horts go viral. The campaign's being put together over the next few weeks, and we'll see if we can turn radio star into internet star . . .
Chris Quigley
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Member since: 09 Jun 2008
Last login: 24 Nov 2009
Total Posts: 82
