Brand Republic
 
Edition:
UK |
Asia
 
Digital jobs

Jobs

Find over 3000 jobs
 

Directory

 

Reading and YouTube 

Comments:0   Add your comment

I never thought I'd hear the two words together - but the National Year of Reading has developed a series of YouTube videos to promote reading amongst young people. The videos are based around a series of dares designed to promote information retrieval in the form of reading. It's interesting to see the government using YouTube in this way.

As I said, I'd never have put "reading" and "YouTube" together - however it seems to work quite nicely. The main driver of the films seems to be charismatic presenter Garron, whose enthusiasm pushes the films through making them feel like a "Why don't you" for the naughties . . .


Comments

No Comments
 
To comment on this post you have to be logged in

About this blog

Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

About the author

Chris Quigley

Blogging for:

Rubbertopia

Member since: 09 Jun 2008

Last login: 25 Nov 2009

Total Posts: 82

 
 
 
 

Tags

 

Syndication