I'm putting together a list of viral products. By viral products I mean products that require little marketing spend because (like Eastenders) every one's talking about it.Here's the start of my list:
- In Rainbows - (Radiohead's latest album)- Moo cards (moo.com)- Eglu- The Hulger phone- Million Dollar Homepage- iPod- Hotmail.com (old)- Google.com (old). . .If anyone's got any more viral products to add - then please help me and add them below. Having established a nice long list, I'm then going to be looking at what each of the products has in common . . .
Facebook and The Blair Witch Project?
Twitter is a must have!
Second the Twitter inclusion -
http://twitter.com/GordonM
Watchmen
Clearly I am just adding these as when they pop into my head .. but here's another ... Primark.
Wikipedia
I second Facebook - the buzz was pretty high, but I got converted in the traditional viral route - someone posted photos I wanted to see, so I joined for a single functional benefit, then discovered online Scrabble, and now would die without it.
Another idea would be innocent drinks: I got into them because I noticed people reading the labels in the shops and giggling. They used the labels to create buzz. They've been Web 2.0 since before the phrase was invented!
Hummers
Zattoo
How about blogging?
though perhaps blogging is more of a social virus - but a virus all the same . . .
North Face jackets ... they started being worn by trendy urbanites ... then became the preferred look of BBC reporters & are now everywhere ... never has an item of outdoor apparel spready so quickly
Chris Quigley
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Member since: 09 Jun 2008
Last login: 23 Nov 2009
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