Hot on the heels of the infamous Gorilla and Trucks campaigns; Cadbury are giving you access to the Chocolate Dream Steam Machine and the opportunity to choose from a range of sweet, fruity, rich, nutty, subtle, and downright ludicrous flavours to mix into your very own personalised bar of Dairy Milk.
For most kids (and grown-ups) this is a dream come true.
From a marketing perspective I hope Cadbury deliver on their promises on this campaign - unlike their previous campaign for the Natural Confectionery Company - which promised free sweets for signing up to their launch campaign. 2 months later - me and whole host of friends who signed up to the campaign have yet to receive our sweets . . . and nor have we bought any either.
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
Total Posts: 82
