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Chris Moyles the saviour of . . . 

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I never thought I'd hear Chris Moyles talking about "consultation"  - but he did just that in his breakfast show yesterday morning.

As a brand of research activity consultation rates pretty low in the general public's perception - with most people associating consultation exercises with village halls, weak coffee, stale biscuits, and even staler conversation.

So it's nice to see the self-styled "Saviour of Radio" bigging up the BBC Trust's latest consultation exercise - and putting some real energy into it.  Maybe this is because this isn't a village hall-styled consultation - but instead an easy-to-use e-consultation without a stale biscuit in sight.

Perhaps as Chris Moyles has now established himself as the Saviour of Radio, he should be looking to move on to save other communication channels.  "Chris Moyles Saviour of consultation" has a nice ring to it (ish)?!
Published Oct 10 2008, 01:55 PM by Chris Quigley
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Rubbertopia

Chris Quigley's (partner at Rubber Republic) thoughts on the good, the bad and the darn right ugly in the world of viral and buzz marketing.
 

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Chris Quigley

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Rubbertopia

Member since: 09 Jun 2008

Last login: 20 Nov 2009

Total Posts: 82

 
 
 
 

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