We're helping launch 4mations.tv - Channel 4's new website venture billed as "the centre of your animated universe".As I'd mentioned previously on my blog, I had planned to run a kind of "diary of a social media campaign launch" - to let the world get a view of what it's like to launch a social media campaign.However, rule 1 of social media campaigns - they're a lot of work and never go to plan! This is mainly because they mix both technology and people - both of which are pretty unreliable . . .In this case it's been technology that's been the beef. Anyway, the good news is that our campaign is underway + we're in the midst of merrily spreading the word and hopefully getting the people of the interweb to embrace 4mations and "wear and share" its shiny new content.One of my favorite 4mations' toys is the "Cursor Cleaner" - a pointless (but fun) widget that cleans your mouse - check it below (rollover for cleaning to kick in!) + get your own from our launch goodybag . . .
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
Total Posts: 82
