Every once in a while we do something nice for our industry friends - we send them books. And we don't just send them any old books - they're usually books our team are reading and being influenced by. And we don't just "send" books to our friends - we "share" them.This difference is an important difference for a couple of reasons: Reason no. 1 is because sharing is at the heart of who we are as a viral agency. Our underlying ethos is based around sharing stuff - content, ideas and even books - not broadcasting.Reason no. 2 is because we're keen encourage other people to do the same. Sharing as a basic tenet has benefits for both sides of the contract (or un-contract) with the sharer gaining social capital, and the sharee gaining whatever capitals being shared - in this case a book, or at it's core the currency of knowledge.So sharing is at the heart of the Rubber Bookclub - and it seems to be working. One of the first people to publicly espouse the joy of book-sharing is blogger Amelia Torode @ Life Moves Pretty Fast - who's asking for takers for our latest book club book "Cluetrain Manifesto" once she's finished with it
Anyone up for it??? . . . Bueller . . . anyone anyone . . .
As someone about to publish their first book I am horrified by this celebration of book sharing. Do us authors a favour and buy our books ... repeat after me, 'sharing is evil'.
Hey Martin,
if you drop us a note as to what your book's called - we'll buy a few (hundred) copies . . . that's if it's good! (which no doubt it is)
Q
Chris Quigley
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Member since: 09 Jun 2008
Last login: 20 Nov 2009
Total Posts: 82
